iOS Native App Development

It may seem like the iPhone and iPad have been around forever. However, the fact is they, and the iOS software that powers them, have only been around since 2005.

When creating the iPhone, Steve Jobs stated that to ‘make it work’ the Apple team would be faced with two choices. Firstly, “shrink the Mac”, which would be a massive challenge. Secondly, to “enlarge the iPod”. He personally favoured the first choice and challenged Apple’s developers to meet the challenge. One of them, Scott Forstall, came up with the first version of iOS and the rest is history.

There are several different ways to create an iOS app these days. You can make use of a cross platform solution like React Native or Flutter. Alternatively, you can create a native app specifically for the platform, aka iOS native app development.

What Does iOS Native App Development Have to Offer?

iPhones are not the most commonly utilized smartphones globally. iPads are not the most commonly utilized mobile tablets. The Apple watch, has its own set of apps, is not the only smartwatch consumers can choose to wear. But while the Apple audience is a smaller one it’s also, according to statistics both a very loyal one and one that spends more money via their iOS devices. Which is great news for many businesses.

While cross platform development offers lots of advantages, especially when it come to saving time and money – there are times when developing an app natively for iOS makes a lot more sense.

What Devices can a native app be created for?

In 2020 iOS powers more than just the iPhone. Novaflip can create native iOS apps for all the following:

iPhone App Development

With every new generation the iPhone becomes more powerful and offers both users and developers more and more as time goes on. Creating a native iOS app allows us to make use of innovative features as they arrive more easily, for example, harnessing the power of Face ID to create a truly immersive app experience.

iPad App Development

The bigger display size boasted by the iPad is something our native iOS design team can take advantage of to enhance usability and create features that only make sense on a larger screen.

Apple Watch App Development

The Apple Watch is not just a platform for travel and fitness apps. It is also a device people rely on for music streaming, mobile payments, messaging and more. Developing an app natively for iOS allows us to make sure that the crucial integration needed between a user’s iPhone and their Apple Watch is seamless.

Apple TV App Development

Apple TV is taking the iOS user experience to a new levels, offering  support for all sorts of apps – from movie streaming and games to pizza-ordering and fitness services.

Native iOS Apps Vs. Cross Platform Apps

Pros of iOS Native Apps

As the technologies we use when developing native iOS applications are platform-specific, the code has direct access to the host’s operating system and functionalities.

This simpler, more direct interaction with the native features of the mobile devices can enhance the performance of the app, especially when it makes use of a larger amount of multimedia content.

Apps that do make use of lots of visuals and multimedia content can be prone to freezes and crashes, and so it may be the best choice to create complex iOS mobile apps like these natively.

As native apps are built with a single OS in mind they make use of the interface features that device users are already very familiar with. This can be important when dealing with the very loyal to their gadgets Apple audience.

User experience is an important rating factor in the Apple App store. If an app has a high positive rating, it can be ranked highly, leading to greater visibility and increased revenues. Native iOS apps, therefore, often receive better initial positioning in the App Store because Apple ‘trusts’ its own technology. However, over time that slight edge may fall away if the app is not engaging to actual users themselves.

And, native apps are likely to be positioned better on the app stores because of their high performance and ease-of-use.

Cons of Native iOS apps

Creating apps natively for more than one operating system can significantly prolong the development process. The same code can’t be on different platforms and as programmers we do need more time, as we need to take the initial code written for iOS and convert and rewrite it for other platforms the mobile app will be deployed on, inevitably increasing costs and development time.

Developing mobile apps that focus only the iOS platform may result in missed opportunities. Keeping your app out of other app markets may decrease your potential revenue, so doing so is not a decision to make lightly.

Take Advantage of the Novaflip Team's Knowledge

If you are not familiar with the ins and outs of mobile app development, as most clients are not, at least initially, then deciding between commissioning a native iOS app or a cross platform alternative can be a daunting prospect. Fortunately, the Novaflip team can help you make the best choice for your unique project.

The Novaflip team are more than just a group of stellar mobile app developers, we are dedicated to creating an end to end app experience for our clients. That means that  before a single line of code is written we will work with you to determine just who your target audience is and how they will make use of your app. That done we can then best advise you on the question of native iOS development versus another approach.

Ready to discuss your app idea? Contact us today to get the conversation started.


If you require that your app gets to market quickly, or is available to show an investor as quickly as possible, this is very often the best strategy, as it enables us to focus on getting the app into shape and into peoples hands,and develop an Android version later. 

Overall this might be the most expensive strategy, as cross platform will have a lower overall cost. But sometimes being first to market is the priority.

Definitely not.

To create the ultimate app you have to work natively, that’s not to say you won’t have an awesome app when using cross platform technologies, but if you need the utter edge and most cutting edge native features you might not notice any difference.

Given that we have independently been developing iOS apps for over 10 years, the list is very long. But , here are some of our highlights:


Samsung Olympic Games



The Rolling Stones App

We code our apps in Swift and use xcode as an IDE, we all have been developing iOS apps since 2008 so we are also experts in ObjectiveC but we do now only start new apps in swift and have been doing so since 2014.

Yes this is part of the service, whether Native or cross platform, we will help you set up any developer accounts required.