Cross Platform App Development

For years mobile apps have been programmed using Native languages. The language ‘spoken’ by the specific device type. If businesses wanted to serve their mobile app product to users of multiple platforms they had to have their app rewritten to accommodate each individual operating system. Which wasted time and money, but had to be done. However, cross platform app development can solves this issue.

This was fine for those with huge budgets and no rush to launch. Or for those who only needed to reach a single market For start-ups and small; businesses who need to get their app to market fast and in the hands of as many users as possible while trying to control spending at the same time it’s a problem. One that cross platform development solves.

Cross platform mobile app development – also known as multi-platform development – is a process that allows us to create mobile apps that function seamlessly across platforms right from the start, saving you time, money and aggravation.

Why Opt for Cross Platform App Development?

The clearest, most immediate benefit of cross platform mobile app development is being able to deliver your app – and your message – to everyone, offering you the best opportunity to reach anyone in your target market. But it offers even more than that.

By creating a single app that works across multiple platforms and devices allows you to have all the following as well:

Why Target Multiple App Markets in the First Place?

There is no rule that says you have to launch an app in both the iOS and Android spaces, and for some businesses doing so doesn’t even make sense. For most it does, but how that applies to you is something we’ll discuss during our initial meeting. We can develop native mobile apps as easily as we can develop cross platform ones.


Both platforms have a lot to offer, and in different ways. It’s generally accepted that iOS users spend more money via apps. Alternatively it’s also been proven that Android users interact more deeply with mobile apps on their devices and spend more time with them. Furthermore, as of 2018 Android devices still outnumber iOS devices 7 to 1. Making them a huge part of the mobile app puzzle.

Cross platform mobile app development allows you to enter both markets. Whilst only taking on the cost of developing a single app, covering all the bases, as it were, with minimal risk.

The Novaflip Advantage

Our talented and highly experienced team understand every technical detail of cross platform app development. Using the latest tech, software and our vast experience we deliver apps that feel native to each platform. But that’s not all.

We’re more than just tech guys. We’re also product guys. Above all, we understand what it takes to get a mobile app from idea to being launch ready and then finally to a success. We pride ourselves on building partnerships with our clients. Making sure that you feel comfortable and that we don’t just deliver the code and disappear. We stick around to make sure that your new mobile app gets visibility and publicity

The Novaflip Cross Platform Mobile App Development Process

Although every client is different, and so are their wants and needs, there is a basic process we follow on the road to creating the cross platform mobile app that meets your needs. Here’s a quick look at it.

1. Brainstorming

You want a mobile app that is unique to your business or venture. You want it to reflect your brand and to offer all the functionality you envision. The Novaflip team can do all of that and more, but the process starts with a conversation.

Our mobile apps aren’t one size gets altered to fit all. We don’t use templates or ‘stock designs’. We want to build your vision, but we need some of it explained to use first. Our initial meeting – and any other meetings needed – is designed to do that.

We can develop a pre development UX and show it to users and get feedback before the development process even begins. Doing this results in a wireframe to work with that will better meet your target users’ needs from day one, and often uncovers wants and needs your audience has that you had not even thought of.

2. The Technical Phase

During the technical phase of the cross platform mobile app development process it’s easy to disappear down a coding rabbit hole and leave clients in the dark. We don’t do that. Even though we will be immersed in all that ‘tech’ stuff we will keep you informed every step of the way, even explaining as much – or as little – of the technical jargon and processes as you want to know. We pride ourselves on our transparency in everything we do, and our clients have made it known that’s something they really appreciate.

3. Pre Launch Testing

Before your app launches in your chosen markets there’s a lot more than coding to be done. We get your app into the hands of keen beta testers, who offer invaluable feedback on the app from the end user’s point of view. We debug and test, then test some more. And only when we’re all satisfied – and by ‘we’ we mean the Novaflip team and you, the client – do we head to launch.

4. Creating a Pre Launch Buzz

We do more than just program and code. Long experience means that we understand how each market that you choose to offer your mobile app in works. Not just the technical, legal stuff that needs to be completed to get the app approved and listed. That’s hugely important of course, but not the only thing we can do.

We can help you create the listings that will accompany your app, ensuring they contain all the right keywords – and buzzwords – that will attract browsing users and persuade them to download it to their chosen device. We can- with the help of our carefully selected SEO partners – build a buzz about your new mobile app before it launches, so that by the time the big day arrives there’s already a queue of people waiting to get their hands on it, and onto their device.

Make Your Mobile Move Now

Technology continues to expand at a rapid rate, which means business owners need to quickly adapt to expand their brand by reaching customers using innovative, proactive solutions. The best way to do that in today’s mobile, digital world is also one of the soundest marketing and advertising strategies possible—custom developed mobile applications.

A cross platform mobile app is your opportunity to take your business to a new level and expand your brand’s potential exponentially. Better yet, it can still fit your budget and your vision for the future. Let us help you turn potential customers into loyal brand advocates with a cross platform mobile app dedicated to your specific business.


Traditionally app developers have created an app for either iOS or Android which requires writing computer code for each that are incompatible, with the advent of new tools cross platform technologies have evolved to allow developers to write only one codebase and produce iOS and Android apps.

The two major platforms in this field are Flutter and React Native, and we are proficient in both

Here’s two reasons!
  • Firstly, by using only one codebase we ensure that there is a constant look and feel across platforms, once the app is finished and updates are required, we only need to make one change to update both apps.
  • Secondly, if you need to develop for iOS and Android it will undoubtedly be more cost effective to use cross platform solutions.
Flutter or React Native?

Being a mature framework, React Native has great developer support in terms of IDEs and language features.

At Novaflip, we recommend Flutter for most new apps and continue to support React Native

By default your mobile app will work on the iPad and a Tablet, but we can customise the experience so that tablet users can make better use of screen real estate if that is required.

Usually, no. when a user is using a website they are likely to be using for a long time, having a keyboard and be sitting down. On  a mobile device they will possibly only be picking the app up for 30 seconds and putting it back into their pocket. The mobile app design should be optimised for this. We can help you with this at the design phase.

What we aim to do is to offer the user 20% of the functionality that they use 80% of the time in a way that suits the mobile use case.